Agenda - Mobile Explosion '09 - Voice Report conference on reducing your wireless spend

8 – 9 a.m.

Registration and Coffee & Danishes

9 – 9:45 a.m.

Next-Gen End Users and Their Wireless Demands

Jay Jamrog, Sr. Vice President of Research – Institute for Corporate Productivity

Jay Jamrog is a futurist. As the Sr. Vice President of Research at the Institute for Corporate Productivity, he has devoted the past 25 years to identifying and analyzing the major issues and trends affecting the management of people in organizations. Currently, Jay and his staff of more than 20 analysts are following approximately 150 demographic, social, economic, technological, political, legal and management trends, and there are more than 100 major corporations supporting this research with annual grants. Over the years, he has helped some of the most innovative organizations gain a deeper understanding of the world’s changing business environment and has helped them think strategically about today’s actions and tomorrow’s plans. Jay has confidential access to some of the most progressive organizations, and he’s currently an active advisor to more than a dozen leading corporations.

Despite the current economic downturn, the long-term implications of an aging workforce that will be replaced by a new generation of talent still persist … and a looming War for Talent is on the horizon. One of the growing trends is the fact that Gen Y – those born between 1984 and 2002 – is very savvy and comfortable using technology in new and innovative ways, and that includes mobile devices. Indeed, a small study of incoming college freshman found that only about 1% of them have a landline. This increasingly mobile group of end users
has already begun infiltrating the workforce – and their mobile lifestyles are coming along with them. Learn the gadgets, applications and services that Gen Y workers will expect your telecom department to support … and brace yourself for the new wave of mobility.

9:45 – 11:15 a.m.

7 Building Blocks for Your Wireless Contract

“Not only will I recommend this to peers and other telecom professionals, I will make plans to attend next year.”

— Michelle Keller
Telecom Manager
Inovis USA Inc.

Kevin DiLallo, Partner – Levine, Blaszak, Block & Boothby

Kevin DiLallo is a partner at Levine, Blaszak, Block & Boothby (www.lb3law.com), who has hammered out more than 100 wireless deals in his 20 years of telecom negotiating experience. He has earned his reputation as the foremost authority on wireless contract deals by representing large corporate users of telecom services in court and administrative proceedings, protecting enterprises’ ability to enforce their rights against carriers under agreements and tariffs.

Just about every enterprise has a wireless contract ... many have several. But regardless of the number of deals you have, there are 7 elements you must know and tackle in every deal. LB3’s Kevin DiLallo (back by popular demand!) walks you through them all, and each is a make-or-break consideration and the difference between a winning or losing deal for you and your company (HINT: 2 of the 7 are tax issues – choosing your Place of Primary Usage and implementing wireless management policies to protect yourself from IRS watchdogs).

11:15 – 11:30 a.m.

Refreshment Break & Exhibits

Sponsored by Symphony SMS

11:30 a.m. – 12:30 p.m.

Power to the People:
How One Company Hit a Device Management Home Run

Jeff Mazzabufi, Telecom Manager – Hubbell Inc.

Jeff Mazzabufi is a 20-year telecom veteran responsible for managing $4 million a year in voice services for 8,000 employees at 54 North American locations for Hubbell Inc. He recently completed a year-long TEM project to audit, identify, analyze and manage Hubbell's telecommunications services and invoices for all North American locations resulting in an annual savings of $227,000. Though he has saved Hubbell more than $1 million a year combined in telecom services since joining the enterprise four years ago, he counts his overhaul of the company's cellular spend as the most rewarding in terms of savings and customer satisfaction.

Imagine your users being able to order the devices and rate plans that dovetail with your blueprint ... all without taxing you or your staff. Stop imagining! Jeff Mazzabufi of Hubbell Inc. gave his users online portals that let them select from a pre-approved list of Verizon Wireless and AT&T phones and plans. Plus, Jeff uses the portals to run reports, check statements and add features like text messaging plans. Get his time- and money-saving recipe for success in this can’t-miss session!

12:30 – 1:45 p.m.

Power Lunch

Bring your best idea for slashing wireless spend! Each table picks a favorite and then the best of the best will be put to an expert panel that will select a winner. The top idea wins a prize and each attendee will get a robust list of the compiled peer-proven cost-cutting tactics. Everyone wins!

1:45 – 2:45 p.m.

Wireless Optimization, Auditing & TEM

Iskra Mirska, Practice Leader, Telecom Procurement – MDSL

Iskra Mirska is the leader of the telecom procurement practice at MDSL. Prior to joining MDSL, Iskra was a manager in the telecom networking practice at Deloitte’s. Over the last 10 years she has helped many clients across different industries reduce their overall telecom and network infrastructure cost of ownership through audit, optimization, sourcing and contract negotiations. Iskra holds a Masters of Science in Telecommunications from the University of Colorado at Boulder and a Masters of Economics from University of National and World Economy, in Sofia, Bulgaria.

Discover the latest wireless plan optimization strategies and learn to execute them yourself with the help of
real-world examples. MDSL’s Iskra Mirska will also help you pinpoint areas ripe for savings as you audit your mobile bills. But sometimes managing wireless expenses is just too big a puzzle to tackle by yourself. You’ll learn when wireless TEM is a good fit for an enterprise – and you’ll get straight talk on when it’s not. Plus, hear the critical must-haves when deciding to implement wireless TEM.

2:45 – 3:45 p.m.

Crafting Effective Mobile Policies

Mark Tauschek, Sr. Research Analyst – Info-Tech Research Group

Mark Tauschek is a senior research analyst at the Info-Tech Research Group and has been in the networking and telecommunications field for more than 10 years. Prior to joining the Info-Tech Research Group, Mark co-founded a wireless network professional services firm, WFI/Vokal Wireless, and acted as senior consultant providing wireless expertise to mid-sized organizations across all vertical markets. Mark has also held senior management positions for Azonic Networks Inc., AT&T Canada (MTS-Allstream) and Maxlink Communications Inc. Mark has hands-on network design and deployment experience across verticals including health care, education, manufacturing, retail and entertainment. He has extensive knowledge of technology research, process development, vendor selection and project management. Specific expertise lies in wireless networking and mobile technologies.

Wouldn’t you love to have effective wireless policies that solve the thorny problems of authorized use, security, data management and disposal? No sweat. Mark Tauschek of Info-Tech shows you how when he walks you through 2 “model policies” that cover all the bases ... for cell phones and smartphones. (There are 3 solid reasons you need to treat them differently!) After this nuts-and-bolts session, you’ll be on your way to adapting Mark’s sample policies for use at your enterprise.

“Valuable information from industry experts and knowledgeable corporate users.”

— Jonathan Farley
Account Service Manager
CKE Restaurants Inc., Anaheim, CA

3:45 – 4 p.m.

Refreshment Break & Exhibits

Sponsored by Symphony SMS

4 – 4:45 p.m.

Managing Churn and Inventory

Details being finalized. Check back soon for an update.

RON BABICH is a telecom innovator and market expert with more than 18 years of experience and award-winning products in the software industry. He leads sales, marketing, and business development for Telesoft Corp., and is a critically acclaimed public speaker and published author of multiple articles and news publications. He’s been seen on CBS Marketwatch and other radio and television broadcasts covering the technology industry. Telesoft currently manages the telecom and IT expenses for 150+ Fortune 1000 and enterprise sized organizations.

4:45 – 5:30 p.m.

Cool Tools Live 2009!

Keith Shaw, Programming Director – Network World

As programming director and watcher over the Cool Tools empire of columns, videos and podcasts at Network World, in Southborough, Mass., Keith Shaw often gets his hands on the latest and most cutting edge mobile devices. But unlike most technology journalists, Keith isn't content to just report the specifications and repeat what the vendors tell him. He dives in and puts products to the test to see whether the hype surrounding a technology is justified. In addition to his work on an online column, blog and videocast, Keith also is one half of Network World’s Twisted Pair, a weekly podcast that takes a slightly off-center look at the week in technology news.

In wireless, the consumer market is king, driving rate plans and device strategies of service
providers ... and these trickle down to business users. Devices like last year’s iPhone 3G, the
T-Mobile G1 (Google phone) and BlackBerry Storm are only the beginning. See what devices
will be this year’s big hits in the office. You’ll get top-rated speaker Keith Shaw’s take on how
well they fit (or don’t fit) your security, reliability and interoperability demands.

5:30 – 7:30 p.m.

Networking Reception & Exhibit Showcase

+ View Agenda Day 1

8 a.m.

Coffee & Danishes

8:15 – 9:15 a.m.

Smartphone Hacks and Attacks

Daniel Hoffman, Chief Technology Officer and Certified Ethical Hacker – SMobile Systems

Daniel Hoffman is a world-renowned mobile security expert. He joins SMobile with more than 10 years of experience in mobile security. He has built his expertise as a telecommunications specialist with the U.S. Coast Guard, and as IT director and senior engineer at Fiberlink, architecting security solutions for the largest companies in the world. He has been the keynote speaker at numerous security events including Hacker Halted, InfoSec World and ChicagoCon and is known for his live hacking demonstrations and videos, which have been featured in the Department of Homeland Security’s open-source infrastructure report. Daniel is the author of “Blackjacking: Security Threats to Blackberry Devices, PDAs and Cell Phones in the Enterprise.”

Don’t be lulled into a false sense of security with your enterprise’s BlackBerrys, Symbian, Windows Mobile and iPhone devices. That's exactly what the hackers want you to think. Fact: Two of the top 3 BlackBerry infectors and 3 of the top 4 Windows Mobile infectors are spyware. The goal of many attacks has evolved from simply being disruptive to being financially motivated, non-disruptive and stealthy. In this session, certified ethical hacker Daniel Hoffman will demonstrate actual smartphone hacking exploits and explain steps you can take to protect your enterprise’s assets.

9:15 – 10:45 a.m.

Fixed Mobile Convergence and Mobile UC Reality Check

Michael Finneran, Principal – dBrn Associates Inc.

Michael Finneran is an independent consultant and industry analyst specializing in wireless technologies, mobile unified communications and fixed mobile convergence. With more than 30 years in the networking field and wide range of experience, he is a widely recognized expert in the field. He has recently published his first book titled "Voice Over Wireless LANs — The Complete Guide" (Elsevier, 2007), though his expertise spans the full range of wireless technologies including Wi-Fi, 3G/4G Cellular, WiMAX and RFID. In the consulting area, Michael has provided assistance to carriers, equipment vendors, end users and investment firms in the U.S. and overseas. His clients have included AT&T, Sprint, Foundation Capital, IBM, RIM, Prudential Insurance, McGraw-Hill, and Merrill Lynch. Well respected as an educator, Michael has conducted more than 2,000 seminars on networking topics in the U.S., Europe, Latin America, Africa and Asia. He taught in the Graduate Telecommunications program at Pace University, and conducted programs at the Center for the Study of Data Processing at Washington University in St. Louis.

John McCaulley, Manager of Voice Technologies – Eaton Corp.

Michael Finneran is an independent consultant and industry analyst specializing in wireless technologies, mobile unified communications and fixed mobile convergence. With more than 30 years in the networking field and wide range of experience, he is a widely recognized expert in the field. He has recently published his first book titled Voice Over Wireless LANs - The Complete Guide (Elsevier, 2007), though his expertise spans the full range of wireless technologies including Wi-Fi, 3G/4G Cellular, WiMAX, and RFID. In the consulting area, Michael has provided assistance to carriers, equipment vendors, end users, and investment firms in the U.S. and overseas. His clients have included AT&T, Sprint, Foundation Capital, IBM, RIM, Prudential Insurance, McGraw-Hill, and Merrill Lynch. Well respected as an educator, Michael has conducted more than 2,000 seminars on networking topics in the U.S., Europe, Latin America, Africa and Asia. He taught in the Graduate Telecommunications program at Pace University, and conducted programs at the Center for the Study of Data Processing at Washington University in St. Louis.

Confused about your options when it comes to enabling your users to transition calls between their desk phones and cell phones? Clear the haze with a no-nonsense look at fixed mobile convergence and mobile unified communications – and the benefits and justifications for choosing either approach. Plus, you’ll hear how Eaton Corp. (which has 7,000 mobile users!) uses extension-to-cellular capabilities and engineers voice over its global area network.

“Great reference material! And it's great to share ideas with others in your field.”

— Kathy Norris
Corporate Services Supervisor
Gentex Corp.

10:45 – 11 a.m.

Refreshment Break & Exhibits